The Greatest Luxury
Commissioned by Hot Air, a Selfridge owned broadcasting platform we dive into the worlds of fashion designer Gareth Pugh; American performance artist, rapper and activist Mykki Blanco; director, artist and choreographer Holly Blakey; poet and performer Lily Ashley and dancer Sophie Apollonia. Join them as they reclaim luxury as something personal, emotional and liberating. As quoted by Blakey, “No cares, no shares, no likes, no tags. No paper cuts from glossy mags. Just you as you. So we as we. Radical our unity. With time and space to see it through, so what is luxury to you?”
““The whole experience was empowering and really made the idea of luxury feel “relevant”. We’re living in a time of so many social reforms where taboos have elegantly become norms and where I believe luxury is inclusive. Luxury is for ALL!””
““I’m a Taurus so I truly love luxury, I appreciate beautiful packaging and the theatre of opening something brand new. I love the idea that luxury can reimagine how you feel and toy with a different side of who you are... I don’t take it for granted, it isn’t always readily available to me, so shooting this film was an indulgent playful time where I felt free to explore all of these joys... and alongside Lily, Mykki, Sophie and Gareth, well that was my pleasure for sure””
““Working with Kathryn on this film was an opportunity to pinpoint what the idea of luxury means to me. The results were surprisingly personal - my most treasured luxuries being escape, freedom and clarity””
The Greatest Luxury
director KATHRYN FERGUSON
year 2018
director of photography SARA DEANE
cast GARETH PUGH, MYKKI BLANCO, HOLLY BLAKEY, LILLY ASHLEY and SOPHIE APPOLLONIA
words ASHLEY MUNNS
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