The PAN x Nike AIR MAX 180 “NIX” doesn’t imitate club culture. It carries its weight. The grime, the trance, the wear of long nights, the imprint of past rituals—it’s all there. Not stylized. Felt.

At Milan Design Week, The Suspended Hour installation turned Capsule Plaza into a site of reorientation. Here, Bill Kouligas and the sub team designed more than a product reveal—they carved out a fragment of collective memory. Suspended above the visitors, a custom sonic sculpture played a one-hour piece composed by Kouligas. The music wasn’t atmospheric—it tracked movement, phase by phase: Anticipation, Euphoria, Twilight, Solitude. A structure of emotion mapped out in sound.

The physical shoe itself—worn, shrink-wrapped, both yellow and black—looked like it had lived through something. Something ecstatic. Something unfinished. The collaboration doesn’t aim for clean resolutions. Instead, it signals PAN’s next direction: NIX, Kouligas’ new platform for creative R&D, where music and materials inform one another, and subculture holds creative authorship.

This is where PAN’s strength lies: not in aesthetics, but in syntax. Bill Kouligas isn’t designing from moodboards—he’s drawing from myth, noise, and spatial language. Greek funerary tones meet Berlin’s late-night infrastructure. And the result isn’t a shoe. It’s a message: there are still codes left unbroken.

The campaign by Momo Okabe, featuring Arca, Eartheater, Le Diouck, and Kouligas, sits outside the commercial ecosystem entirely. Shot in a raw club setting, it reads like a memory flaring back mid-dancefloor—hot, beautiful, incomplete.

Every time we entered the space to the installation, it felt alive. The crowd different. The sculpture still breathing. This was a site of recurrence. A shared dream.

“There are still codes left unbroken.”

At COEVAL, we’ve always believed in elevating voices that push against the grain, and Bill Kouligas, through his label PAN, has been at the forefront of this ethos for over a decade. Founded in 2008, PAN has become a cornerstone of experimental electronic music, showcasing artists like Yves Tumor, Amnesia Scanner, and Eartheater, all while remaining deeply connected to subcultures and underground movements. Kouligas, with his Greek heritage and Berlin club scene influences, has crafted a space for artists to express themselves freely, without the constraints of mainstream expectations.

Bill Kouligas' commitment to the intersection of sound and art goes beyond curation—it’s about creating an environment where the most innovative voices are heard on their own terms. As he expands his vision with NIX, his new initiative, he continues to provide a platform for creative research and development, focusing on music, design, and collaboration.

During Milan Design Week, we had the privilege of meeting Bill Kouligas and interviewing him about his work, his vision for PAN, and his ongoing contributions to music and subculture. This interview, which will be released soon, delves deeper into his perspective on the ever-evolving landscape of experimental sound and the role of independent labels in shaping new cultural narratives.

We are proud to collaborate with PAN, showcasing the work of its artists who represent the raw, unfiltered expressions of creativity. Together, we continue to support independent talent and celebrate the power of subcultures to influence both the present and the future.