Sara Helleberg

Sara Helleberg

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She loves surrounding herself with arts and many other things. Meet Sara Helleberg, more than a model, she’s an artist who has a constant need to be creative. The 23 years old influencer talks more about her arts: the paint, and about her favorite items and brands in term of fashion. 

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Tell me more about yourself
I'm a 23 year old artist and model from Norway. I love surrounding myself with art, dogs, interesting clothing, pretty colors and people I care for. I moved from Oslo to Copenhagen in August last year to seek new opportunities, challenges and a more creative environment. It was the best decision I ever made, even though I really love mountains and Denmark is extremely flat. I also make really good coffee due to my several artist-life-barista-side-jobs. 

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What will be your favorite accessory this winter?
Not sure if you can really call it an accessory, but definitely all of my fur coats. They are a collection of a mix of vintage real and fake furs and I love them for several reasons: they make me look like royalty while never failing to keep my entire body warm through the harsh Scandi-winter. Important, though: I would never buy a new real fur coat. I prefer saving already dead animals from being forgotten and doing no good in old basements and dusted-down thrift shops. I give them life again, they keep me toasty and fabulous. Goals.

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Do you paint for pleasure or do you plan to do something serious with your art?
My very main goal in life is to be able to live off my art. I love painting and it has such a calming and positive effect on me that it makes me doubt why I ever went to see a therapist in my teenage years. I should have just gone to the art shop instead. I have a constant need to be creative in some kind of way and never want to stop exploring different ways to create. I want to try everything! The big realization came to me a few months ago: I am an artist. That's what I want to be, that's what I've always been, and I am never going to settle for a life that is less than what I want. 

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Are most of your photos thoughtful or spontaneous?
Most of them are spontaneous. I will randomly walk past a building with the same colour as my sunglasses and ask my friend to take my picture - or feel cute in my outfit, find somewhere out on the street to put my phone, use self-timer, and take a few photos myself. It's like I have mini-photoshoots here and there, a few times a week, and sometimes I end up posting the picture on Instagram. There are exceptions, of course.

I have used my Instagram a lot as a form of creative expression, a kind of selfie-art form, which I still like to do now and then, where the shoot itself is a bit more planned and time-consuming. However, I have less time on my hands now than I used to, and I like to focus more on the physical art that I make, so the spontaneous photos are more prominent on my Instagram-profile these days.

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Do you have a name of a designer (famous or unknown) who inspire you?
Generally, I'm not that into designers, but more into specific items. For example, I would practically die for a pair of Maison Margiela's Tabi boots. I can also appreciate a lot of other Margiela items, but I don't necessarily feel like the designer really speaks to me. Although, I do want the Tabi boots so bad they inspire me to work harder just so I can afford them. Mary Rosenberger (@maryrosenberger) is more of an artist than a designer but she has inspired me for years. She is so open, original and sincere. Her art, personality and style gives me life. I would also like to put Sara Skogøy (@saraskogoy) out there.

I have walked two shows for her and had the time of my life. She has the coolest style, the best ideas, and I still can't believe I wore a Scampi crown at her show. I'm sure she will go places! In general I prefer unknown, small, independent brands or designers. I prefer individuality and originality over mass production. 

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What's your favorite website for shopping?
I almost never shop online. If I do, it will mostly be on ebay or aliexpress. Honestly, you can find whatever you want there. Although I do have some favorite brands who are online: I really like KARA and I.AM.GIA. Lately I have also been eyeing a pair of boots from UNIF. I do prefer shopping in thrift shops or secondhand stores, though. That way I can get the goods right away and it's very likely that I'm never going to meet anyone wearing the same exact piece of clothing. The best!

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Images courtesy SARA HELLEBERG

 

interview LEA LARCHOUANY

 

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