@ssensergy
SENSERGY acts as a creative incubator for emerging young artists work who are influenced by the revolution of today’s ‘hybrid-reality’ within communication. ‘Hybrid-reality’, is the merging of real and virtual worlds to produce new environments and experiences where physical and digital objects co-exist and interact in real time. This can also be defined as, “The online and offline dimensions, which were formerly thought of as mutually exclusive or at least conflicting, are becoming intertwined. “(2013, Dahlberg-Grundb, Lindgren and Johansson )
SENSERGY exists as a platform, on Instagram (@ssensergy), with a website (COMING SOON) and an upcoming archival exhibition space, profiling the artworks of artists who are part of the collective who’s work represents SENSERGY’s motif. Examples of some of the work showcased are the creation of, unique avatar characters, interactive animations and film, post-digital fashion designs, 3D printing and augmented/virtual reality; SENSERGY adapts on new technologies to question the art of communication. The platform acts as an inspirational and innovational space, bridging the gap between the online and offline. In April 2019, SENSERGY will be releasing a virtual tour of their ‘hybrid-reality’ exhibition, housing the work of their artists in an inquisitive, experimental and futuristic way, and most importantly acting as a conversation to the ‘hybrid-reality.’
courtesy SSENSERGY
words CLODIE WORBOYS
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