Jun 16

Jun 16 Blood Brother SS18

We are asked to logout and escape from our current negative and harmful reality that Blood Brother call a “modern and self-inflicted human experience” and “Login” to view their collection, an abstract demonstration and preview of our future. This spring collection aims to playfully engage us into the idea of a digital playground finding pleasures in a digital “Haven” and accept the fact that humans are destined to self-destruct. So why not take advantage of our last moment? This season continues the use of digital prints and an advertising language runs through the whole collection. Alongside nylon, tie die and vintage technology we see tailored city slicker jackets and boiler suits that give an authentic contrast to their more classical silhouettes. A grey, white, beige and black colour palette is mixed with a few primary pop colours.